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Hey, hi, hello!

I'm Craig, your creative partner in delivering exceptional UX/UI

Featured Projects

Skillset

I craft intuitive and effective digital experiences by focusing on understanding user needs and behaviors. Through research, information architecture, and usability testing, I ensure seamless and enjoyable interactions that drive results.

UX Design

I translate user needs and brand aesthetics into visually appealing and functional interfaces. By paying close attention to layout, typography, and interactive elements, I create engaging digital products that are both beautiful and easy to navigate.

UI Design

I bring brands to life through compelling visual solutions. From logos and branding guidelines to marketing materials and website visuals, I create cohesive and impactful designs that communicate your unique message and resonate with your audience.

Visual Design

I am committed to creating inclusive digital experiences that are usable by everyone, regardless of their abilities. By adhering to accessibility standards and best practices, I ensure your designs are accessible, equitable, and reach a wider audience.

Accessibility Focus

I believe that truly great design starts with understanding people. By putting myself in the shoes of your users and stakeholders, I uncover their motivations and challenges to create solutions that are not only effective but also deeply human-centered.

Empathetic Approach

I lead engaging and productive workshops to help teams align on goals, generate ideas, and solve complex design challenges collaboratively. Through structured activities and clear communication, I foster a creative environment that drives innovation and delivers actionable outcomes.

Workshop Facilitation
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An award-winning headless PWA redesign of yd.'s website. Delivering a content-rich, omnichannel experience with enhanced e-commerce capabilities and a modular design system.

yd.

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SuperHost, an internal app empowering retail assistants with a digital tool to elevate customer service and streamline in-store operations. Focused on intuitive design and seamless integration to enhance the overall MECCA customer experience.

MECCA

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Reimagined the Dan Murphy's mobile app by designing a comprehensive loyalty program and engaging features to create a "phygital" experience. Drove user engagement, increased online sales, and fostered brand loyalty through a user-centric design approach.

Dan Murphy's

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Skillset

I craft intuitive and effective digital experiences by focusing on understanding user needs and behaviors. Through research, information architecture, and usability testing, I ensure seamless and enjoyable interactions that drive results.

UX Design

I translate user needs and brand aesthetics into visually appealing and functional interfaces. By paying close attention to layout, typography, and interactive elements, I create engaging digital products that are both beautiful and easy to navigate.

UI Design

I bring brands to life through compelling visual solutions. From logos and branding guidelines to marketing materials and website visuals, I create cohesive and impactful designs that communicate your unique message and resonate with your audience.

Visual Design

I am committed to creating inclusive digital experiences that are usable by everyone, regardless of their abilities. By adhering to accessibility standards and best practices, I ensure your designs are accessible, equitable, and reach a wider audience.

Accessibility Focus

I believe that truly great design starts with understanding people. By putting myself in the shoes of your users and stakeholders, I uncover their motivations and challenges to create solutions that are not only effective but also deeply human-centered.

Empathetic Approach

I lead engaging and productive workshops to help teams align on goals, generate ideas, and solve complex design challenges collaboratively. Through structured activities and clear communication, I foster a creative environment that drives innovation and delivers actionable outcomes.

Workshop Facilitation
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